The effects of corporate social responsibility on brand performance: The mediating effect of industrial brand equity and corporate reputation

Journal of Business Ethics

Volumn 95, Issue 3, 2010, Pages 457-469

  Lai, Chi Shiun ^a   Chiu, Chih Jen ^a   Yang, Chin Fang ^b   Pai, Da Chang ^c  

^a NATIONAL YUNLIN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b DA YEH UNIVERSITY   (Taiwan)

^c CHUNG CHOU INSTITUTE OF TECHNOLOGY   (Taiwan)

Author keywords

Brand performance; Corporate reputation; Corporate social responsibility; Industrial brand equity

Indexed keywords

EID: 77955266665     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-010-0433-1     Document Type: Article

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