Brand defection in a business-to-business financial service

Journal of Business Research

Volumn 62, Issue 3, 2009, Pages 291-296

  Bogomolova, Svetlana ^a   Romaniuk, Jenni ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Brand defection; Business to business financial market; Customer recovery; Lapsed customers; Reasons for defection

Indexed keywords

EID: 59249091661     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.05.008     Document Type: Article

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