Branding importance in business-to-business markets. Three buyer clusters

Industrial Marketing Management

Volumn 31, Issue 6, 2002, Pages 525-533

  Mudambi, Susan ^a  

^a TEMPLE UNIVERSITY   (United States)

Author keywords

Branding; Business to business; Cluster analysis; Industrial branding; Industrial segmentation

Indexed keywords

EID: 0036289740     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(02)00184-0     Document Type: Article

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