Brand association transfers between corporate and product building material brands: Perceptions of homebuilders

Forest Products Journal

Volumn 59, Issue 11-12, 2009, Pages 75-82

  Kolarova, Elizabeth Scott ^a  

^a Employment Security Department   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

FORESTRY; SAWMILLS;

CO-BRANDING; ENVIRONMENTAL STEWARDSHIP; FOREST-PRODUCTS INDUSTRY; HOME BUILDER; INDUSTRIAL PRODUCT; NORTHWESTERN UNITED STATES;

CONSTRUCTION INDUSTRY;

EID: 78349293084     PISSN: 00157473     EISSN: None     Source Type: Journal    
DOI: 10.13073/0015-7473-59.11.75     Document Type: Article

References (45)

1. Aaker, D. A. 1991. Managing Brand Equity. Free Press, New York. 299 pp.
2. Aaker, D. A. 1995. Building Strong Brands. Free Press, New York. 400 pp.
3. Aaker, D. A. 1996. Measuring brand equity across products and markets. Calif. Manag. Rev. 38(3): 102-121..
4. Aaker, D. A. and E. Joachimsthaler. 2000. Brand Leadership. Free Press, New York. 368 pp.
5. Aaker, J. L. 1999. The malleable self: The role of self-expression in persuasion. J. Mark. Res. 36(1): 45-47.
6. Aaker, J. L. and D. Maheswaran. 1997. The effect of cultural orientation on persuasion. J. Consum. Res. 24(3): 315-328.
7. Armstrong, J. S. and T. S. Overton. 1977. Estimating nonresponse bias in mail surveys. J. Mark. Res. 16: 396-402.
8. Carter, D. E. 2001. Red Is Hot, Blue Is Cool: Choosing the Right Color for Your Logo. North Light Books, New York. 184 pp.
9. Carter, D. E. (Ed.). 2004. The Big Book of Logos 4. Harper Design International, New York. 384 pp.
10. Clifton, R. 2002. Editorial: Brands and our times. J. Brand Manag. 9(3): 157-161.
11. Coons, D. 2004. Introduction to Psychology: Gateways to Mind and Behavior. Wadsworth, Belmont, California. 800 pp.
12. Cronbach, L. J. 1951. Coefficient alpha and the internal structure of tests. Psychometrika 16(3): 297-334.
13. Dawar, N. 1994. Marketing universals: Consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality. J. Mark. 58(2): 81-95. (Pubitemid 127058200)
14. De Chernatony, L. and M. McDonald. 2003. Creating Powerful Brands in Consumer, Service and Industrial Markets. Elsevier/ButterworthHeinemann, Boston. 467 pp.
15. Desai, K. K. and K. L. Keller. 2002. The effects of ingredient branding strategies on host brand extendibility. J. Mark. 66(1): 73-94.
16. Dillman, D. A. 2007. Mail and Internet Surveys: The Tailored Design Method. J. Wiley, New York. 523 pp.
17. Frankfort-Nachmias, C. and D. Nachmias. 2000. Research Methods in the Social Sciences. Worth, New York. 640 pp.
18. Gray, P. 2006. Psychology. Worth, New York. 768 pp.
19. Hampton, J. 1987. Inheritance of attributes in natural concept conjunction. Mem. Cogn. 15: 55-71.
20. James, D. 2005. Guilty through association: Brand association transfer to brand alliances. J. Consum. Mark. 22(1): 14-25. (Pubitemid 40688822)
21. Keller, K. L. 1993. Conceptualizing, measuring and managing customerbased brand equality. J. Mark. 57: 1-22.
22. Keller, K. L. 2002. Strategic Brand Management: Building, Measuring and Managing Brand Equity. Prentice Hall, Upper Saddle River, New Jersey. 788 pp.
23. Keller, K. L. 2003. Brand synthesis: The multidimensionality of brand knowledge. J. Consum. Res. 29(4): 595-600.
24. Klink, R. R. 2003. Creating meaning brands: Relationship between brand name and brand mark. Mark. Lett. 14(3): 143-157.
25. Kotler, P. and G. Armstrong. 1996. Principles of Marketing. Prentice Hall, Upper Saddle River, New Jersey. 712 pp.
26. Levitt, T. 1983. The globalization of markets. Harv. Bus. Rev. 61: 92-102.
27. Luna, D. and L. A. Peracchio. 2001. Moderators of language effects in advertising to bilinguals: A psycholinguistic approach. J. Consum. Res. 28(2): 284-295.
28. McDaniel, C. and R. Gates. 2006. Marketing Research. John Wiley, New York. 512 pp.
29. McQuiston, D. H. 2004. Successful branding of a commodity product: The case of RAEX LASER steel. Ind. Mark. Manag. 33(4): 345-354.
30. Moreau, C. P., D. R. Lehmann, and A. B. Markman. 2001. Entrenched knowledge structures and consumer response to new products. J. Mark. Res. 38(1): 14-29.
31. Ozanne, L. K. and R. B. Vlosky. 2003. Certification from the U.S. consumer perspective: A comparison from 1955 and 2000. Forest Prod. J. 53(3): 13-22.
32. Pallant, J. 2005. SPSS Survival Guide. Open University Press, Maidenhead, UK. 352 pp.
33. Park, C. W., S. Y. Jun, and A. D. Shocker. 1996. Composite branding alliances: An investigation of extension and feedback effects. J. Mark. Res. 33(4): 453-466.
34. Peracchio, L. A. and J. Meyers-Levy. 1997. Evaluating persuasionenhancing techniques from a resource-marketing perspective. J. Consum. Res. 24(2): 178-192.
35. Smith, E. E., D. N. Osherson, L. J. Rips, and M. Keane. 1988. Combining prototypes: A selective modification model. Cogn. Sci. Multidiscip. J. 12(4): 485-527.
36. Sweeney, J., C. D. Hausknecht, and G. N. Soutar. 2000. Cognitive dissonance after purchase: A Multidimensional scale. Psychol. Mark. 17(5): 369-386.
37. Teas, K. R. and S. Agarwal. 2000. The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value. Acad. Mark. Sci. J. 28(2): 278-290.
38. Uggla, H. 2004. The brand association base, a conceptual model for strategically leveraging partner brand equity. J. Brand Manag. 12(2): 105-123.
39. Van Auken, S. and A. J. Adams. 2005. Validating across-class brand anchoring theory: Issues and implications. J. Brand Manag. 12(3): 165-177.
40. Ward, T. B. 2004. Cognition, creativity and entrepreneurship. J. Bus. Venturing 19:173-188.
41. Washburn, J. H. and R. E. Plank. 2002. Measuring brand equity: An evaluation of a consumer-based brand equity scale. J. Mark. Theory Pract. 10 (1): 46-63.
42. Washburn, J. H., B. D. Till, and R. Priluck. 2000. Brand alliance and customer-based brand-equity effects. Psychol. Mark. 21 (7) 487-508.
43. Webster, F. E., Jr. and K. L. Keller. 2004. A roadmap for branding in industrial markets. J. Brand Manag. 11(5):388-402.
44. Wilcoxon, F. 1945. Individual comparisons by ranking methods. Biometrics 1(6): 80-83.
45. Yoo, B., N. Donthu, and S. Lee. 2000. An examination of selected marketing mix elements and brand equity. Acad. Mark. Sci. 28 (2): 195-211.