Brand awareness in business markets: When is it related to firm performance?

International Journal of Research in Marketing

Volumn 27, Issue 3, 2010, Pages 201-212

  Homburg, Christian ^a   Klarmann, Martin ^a   Schmitt, Jens ^a  

^a UNIVERSITY OF MANNHEIM   (Germany)

Author keywords

Brand awareness; Business to Business marketing; Information economics

Indexed keywords

EID: 77956192102     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2010.03.004     Document Type: Article

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