An analysis of B2B ingredient co-branding relationships

Industrial Marketing Management

Volumn 37, Issue 8, 2008, Pages 940-952

  Erevelles, Sunil ^a   Stevenson, Thomas H ^a   Srinivasan, Shuba ^b   Fukawa, Nobuyuki ^c  

^a UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Branding; Business to business; Ingredient co branding; Relationships

Indexed keywords

EID: 55549116356     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.07.002     Document Type: Article

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