Counteracting Forces in Multi-branded Product Platform Development

Creativity and Innovation Management

Volumn 16, Issue 2, 2007, Pages 133-141

  Karlsson, Christer ^a   Sköld, Martin ^b  

^a CHALMERS UNIVERSITY OF TECHNOLOGY   (Sweden)

^b HALMSTAD UNIVERSITY   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 35348908244     PISSN: 09631690     EISSN: 14678691     Source Type: Journal    
DOI: 10.1111/j.1467-8691.2007.00432.x     Document Type: Article

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