Assessing measurement invariance in cross-national consumer research

Journal of Consumer Research

Volumn 25, Issue 1, 1998, Pages 78-90

  Steenkamp, Jan Benedict E M ^a,b   Baumgartner, Hans ^a,c  

^a UNIVERSITY OF LEUVEN   (Belgium)

^b WAGENINGEN UNIVERSITY   (Netherlands)

^c PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032383942     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/209528     Document Type: Article

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