B2B services: Linking service loyalty and brand equity

Journal of Services Marketing

Volumn 23, Issue 3, 2009, Pages 175-186

  Rauyruen, Papassapa ^a   Miller, Kenneth E ^a   Groth, Markus ^b  

^a UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Business to business marketing; Customer loyalty; Customer services quality; Relationship marketing; Trust

Indexed keywords

EID: 68149115899     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040910955189     Document Type: Article

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