The importance of brand in the industrial purchase decision: A case study of the UK tractor market

Journal of Business and Industrial Marketing

Volumn 22, Issue 6, 2007, Pages 383-393

  Walley, Keith ^a   Custance, Paul ^a   Taylor, Sam ^a   Lindgreen, Adam ^b   Hingley, Martin ^a  

^a HARPER ADAMS UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF HULL   (United Kingdom)

Author keywords

Brand management; Marketing; Purchasing; Tractors; United Kingdom

Indexed keywords

EID: 34748922264     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620710780145     Document Type: Article

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