Branding the business marketing offer: Exploring brand attributes in business markets

Journal of Business and Industrial Marketing

Volumn 22, Issue 6, 2007, Pages 394-399

  Beverland, Michael ^a   Napoli, Julie ^a   Yakimova, Raisa ^b  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b MONASH UNIVERSITY   (Australia)

Author keywords

Brands; Business to business marketing; Value added

Indexed keywords

EID: 34748892969     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620710780154     Document Type: Article

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