-
1
-
-
0031478211
-
Dimensions of brand personality
-
Aaker J.L. Dimensions of brand personality. Journal of Marketing Research 1997, 34(3):347-356.
-
(1997)
Journal of Marketing Research
, vol.34
, Issue.3
, pp. 347-356
-
-
Aaker, J.L.1
-
2
-
-
23644445087
-
Progress in the theory of marketing
-
University of Illinois, New York, H.H. Wales (Ed.)
-
Alderson W. Progress in the theory of marketing. Changing perspectives in marketing 1951, 77-90. University of Illinois, New York. H.H. Wales (Ed.).
-
(1951)
Changing perspectives in marketing
, pp. 77-90
-
-
Alderson, W.1
-
4
-
-
0002809748
-
Capturing the value of supplementary services
-
Anderson J.C., Narus J.A. Capturing the value of supplementary services. Harvard Business Review 1995, 73(1):75-83.
-
(1995)
Harvard Business Review
, vol.73
, Issue.1
, pp. 75-83
-
-
Anderson, J.C.1
Narus, J.A.2
-
5
-
-
0032200860
-
Business marketing: Understand what customers value
-
Anderson J.C., Narus J.A. Business marketing: Understand what customers value. Harvard Business Review 1998, 76(6):53-65.
-
(1998)
Harvard Business Review
, vol.76
, Issue.6
, pp. 53-65
-
-
Anderson, J.C.1
Narus, J.A.2
-
7
-
-
84896930624
-
Firm resources and sustained competitive advantage
-
Barney J.B. Firm resources and sustained competitive advantage. Journal of Management 1991, 17(1):99-120.
-
(1991)
Journal of Management
, vol.17
, Issue.1
, pp. 99-120
-
-
Barney, J.B.1
-
8
-
-
34547803031
-
Composing perceptual mapping using chi-squared trees analysis and correspondence analysis
-
Bendixen M.T. Composing perceptual mapping using chi-squared trees analysis and correspondence analysis. Journal of Marketing Management 1995, 11(6):571-581.
-
(1995)
Journal of Marketing Management
, vol.11
, Issue.6
, pp. 571-581
-
-
Bendixen, M.T.1
-
9
-
-
3843049800
-
A practical guide to the use of correspondence analysis in marketing research
-
(available from)
-
Bendixen M.T. A practical guide to the use of correspondence analysis in marketing research. Marketing Research On-Line 1996, 1:16-38. (available from http://www.xlstat.com/corres3.pdf).
-
(1996)
Marketing Research On-Line
, vol.1
, pp. 16-38
-
-
Bendixen, M.T.1
-
10
-
-
0039797385
-
Relationship marketing in organizational markets-When is it appropriate?
-
Blois K. Relationship marketing in organizational markets-When is it appropriate?. Journal of Marketing Management 1996, 12(13):161-174.
-
(1996)
Journal of Marketing Management
, vol.12
, Issue.13
, pp. 161-174
-
-
Blois, K.1
-
11
-
-
0031541045
-
The company and the product: Corporate associations and consumer product responses
-
Brown T.J., Dacin P.A. The company and the product: Corporate associations and consumer product responses. Journal of Marketing 1997, 61(1):68-84.
-
(1997)
Journal of Marketing
, vol.61
, Issue.1
, pp. 68-84
-
-
Brown, T.J.1
Dacin, P.A.2
-
12
-
-
33644622859
-
Identity, intended image, construed image, and reputation: An interdisciplinary framework and suggested terminology
-
Brown T.J., Dacin P.A., Pratt M.G., Whetten D.A. Identity, intended image, construed image, and reputation: An interdisciplinary framework and suggested terminology. Journal of the Academy of Marketing Science 2006, 34(2):99-106.
-
(2006)
Journal of the Academy of Marketing Science
, vol.34
, Issue.2
, pp. 99-106
-
-
Brown, T.J.1
Dacin, P.A.2
Pratt, M.G.3
Whetten, D.A.4
-
13
-
-
0001022830
-
Competing on resources: Strategy in the 1990s
-
Collis D., Montgomery C. Competing on resources: Strategy in the 1990s. Harvard Business Review 1995, 73(4):119-123.
-
(1995)
Harvard Business Review
, vol.73
, Issue.4
, pp. 119-123
-
-
Collis, D.1
Montgomery, C.2
-
14
-
-
84970157680
-
A historical comparison of resource-based theory and five schools of thought within industrial-organization economics: Do we have a new theory of the firm?
-
Connor K.R. A historical comparison of resource-based theory and five schools of thought within industrial-organization economics: Do we have a new theory of the firm?. Journal of Management 1991, 17(1):121-154.
-
(1991)
Journal of Management
, vol.17
, Issue.1
, pp. 121-154
-
-
Connor, K.R.1
-
15
-
-
21344498194
-
The effect of brand portfolio characteristics on consumer evaluations of brand extensions
-
Dacin P.A., Smith D.C. The effect of brand portfolio characteristics on consumer evaluations of brand extensions. Journal of Marketing Research 1994, 31(2):229-242.
-
(1994)
Journal of Marketing Research
, vol.31
, Issue.2
, pp. 229-242
-
-
Dacin, P.A.1
Smith, D.C.2
-
17
-
-
33845648543
-
A content analysis of the content analysis literature in organizational studies
-
Duriau V.J., Reger R.K., Pfarrer M.D. A content analysis of the content analysis literature in organizational studies. Organizational Research Methods 2007, 10(1):5-34.
-
(2007)
Organizational Research Methods
, vol.10
, Issue.1
, pp. 5-34
-
-
Duriau, V.J.1
Reger, R.K.2
Pfarrer, M.D.3
-
18
-
-
0002525487
-
The supplier selection decision in strategic partnerships
-
Ellram L.M. The supplier selection decision in strategic partnerships. Journal of Purchasing and Materials Management 1990, 26(1):8-14.
-
(1990)
Journal of Purchasing and Materials Management
, vol.26
, Issue.1
, pp. 8-14
-
-
Ellram, L.M.1
-
19
-
-
0039168517
-
Brand equity as a signaling phenomenon
-
Haas Graduate School of Business, University of California
-
Erdem Tulin Brand equity as a signaling phenomenon. Working paper 1993, Haas Graduate School of Business, University of California.
-
(1993)
Working paper
-
-
Erdem, T.1
-
24
-
-
0003506109
-
-
Prentice Hall, Upper Saddle River
-
Hair J.F., Black W.C., Babin B.J., Anderson R.E., Tatham R.L. Multivariate data analysis 2006, Prentice Hall, Upper Saddle River. 6th ed.
-
(2006)
Multivariate data analysis
-
-
Hair, J.F.1
Black, W.C.2
Babin, B.J.3
Anderson, R.E.4
Tatham, R.L.5
-
27
-
-
33748697841
-
Looks matter in developing consumer-brand relationships
-
Hayes J.B., Alford B.L., Silver L., York R.P. Looks matter in developing consumer-brand relationships. Journal of Product and Brand Management 2006, 15(5):306-315.
-
(2006)
Journal of Product and Brand Management
, vol.15
, Issue.5
, pp. 306-315
-
-
Hayes, J.B.1
Alford, B.L.2
Silver, L.3
York, R.P.4
-
28
-
-
33846097701
-
Alliance capability as a mediator between experience and alliance performance: An empirical investigation into the alliance capability development process
-
Heimeriks K.H., Duysters G. Alliance capability as a mediator between experience and alliance performance: An empirical investigation into the alliance capability development process. Journal of Management Studies 2007, 44(1):25-49.
-
(2007)
Journal of Management Studies
, vol.44
, Issue.1
, pp. 25-49
-
-
Heimeriks, K.H.1
Duysters, G.2
-
29
-
-
0000710240
-
Personality and personality measurement
-
Consulting Psychologists Press, Palo Alto, CA, M.D. Dunnette, L.M. Hough (Eds.)
-
Hogan R. Personality and personality measurement. Handbook of industrial psychology 1991, Consulting Psychologists Press, Palo Alto, CA. 2nd ed. M.D. Dunnette, L.M. Hough (Eds.).
-
(1991)
Handbook of industrial psychology
-
-
Hogan, R.1
-
31
-
-
2142694295
-
The roles of channel-category associations and geodemographics in channel patronage
-
Inman J.J., Venkatesh S., Ferraro R. The roles of channel-category associations and geodemographics in channel patronage. Journal of Marketing 2004, 68(2):51-71.
-
(2004)
Journal of Marketing
, vol.68
, Issue.2
, pp. 51-71
-
-
Inman, J.J.1
Venkatesh, S.2
Ferraro, R.3
-
32
-
-
0033236257
-
Pie-expansion efforts: Collaboration processes in buyer-seller relationships
-
Jap S.D. Pie-expansion efforts: Collaboration processes in buyer-seller relationships. Journal of Marketing Research 1999, 36(3):461-475.
-
(1999)
Journal of Marketing Research
, vol.36
, Issue.3
, pp. 461-475
-
-
Jap, S.D.1
-
34
-
-
0028597687
-
Assortative mating by cultural and economic occupational status
-
Kalmijn M. Assortative mating by cultural and economic occupational status. The American Journal of Sociology. 1994, 100(2):422-452.
-
(1994)
The American Journal of Sociology.
, vol.100
, Issue.2
, pp. 422-452
-
-
Kalmijn, M.1
-
35
-
-
21144478550
-
Conceptualizing, measuring, and managing customer-based brand equity
-
Keller K.L. Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing 1993, 57(1):1-22.
-
(1993)
Journal of Marketing
, vol.57
, Issue.1
, pp. 1-22
-
-
Keller, K.L.1
-
36
-
-
84935412217
-
The stability of joint ventures: Reciprocity and competitive rivalry
-
Kogut B. The stability of joint ventures: Reciprocity and competitive rivalry. Journal of Industrial Economics 1989, 38(2):183-198.
-
(1989)
Journal of Industrial Economics
, vol.38
, Issue.2
, pp. 183-198
-
-
Kogut, B.1
-
37
-
-
0000881830
-
Content analysis research: An examination of applications with directives for improving research reliability and objectivity
-
Kolbe R.H., Burnett M.S. Content analysis research: An examination of applications with directives for improving research reliability and objectivity. Journal of Consumer Research 1991, 18:243-250.
-
(1991)
Journal of Consumer Research
, vol.18
, pp. 243-250
-
-
Kolbe, R.H.1
Burnett, M.S.2
-
38
-
-
84965539789
-
A competency-based model of sustainable competitive advantage
-
Lado A.A., Boyd N.G., Wright P. A competency-based model of sustainable competitive advantage. Journal of Management 1992, 18(1):77-91.
-
(1992)
Journal of Management
, vol.18
, Issue.1
, pp. 77-91
-
-
Lado, A.A.1
Boyd, N.G.2
Wright, P.3
-
39
-
-
0036264909
-
Alliance competence, resources, and alliance success: Conceptualization, measurement, and initial test
-
Lambe C.J., Spekman R.E., Hunt S.D. Alliance competence, resources, and alliance success: Conceptualization, measurement, and initial test. Journal of the Academy of Marketing Science 2002, 30(2):141-158.
-
(2002)
Journal of the Academy of Marketing Science
, vol.30
, Issue.2
, pp. 141-158
-
-
Lambe, C.J.1
Spekman, R.E.2
Hunt, S.D.3
-
41
-
-
20444501067
-
The configuration of organizational images among firms in the Canadian beer brewing industry
-
Lamertz K., Heugens P.P.M.A.R., Calmet L. The configuration of organizational images among firms in the Canadian beer brewing industry. Journal of Management Studies 2005, 42(4):817-843.
-
(2005)
Journal of Management Studies
, vol.42
, Issue.4
, pp. 817-843
-
-
Lamertz, K.1
Heugens, P.P.M.A.R.2
Calmet, L.3
-
42
-
-
0036963172
-
Inertia and evaluation mechanisms in international partner selection: Syndicate formation among U.S. investments banks
-
Li S.X., Rowley T.J. Inertia and evaluation mechanisms in international partner selection: Syndicate formation among U.S. investments banks. Academy of Management Journal 2002, 45(6):1104-1119.
-
(2002)
Academy of Management Journal
, vol.45
, Issue.6
, pp. 1104-1119
-
-
Li, S.X.1
Rowley, T.J.2
-
43
-
-
77954088349
-
-
accessed 27 November 2008, Mirriam-Webster Online Dictionary
-
Mirriam-Webster Online Dictionary accessed 27 November 2008. http://www.mirriam-webster.com.
-
-
-
-
44
-
-
0002781423
-
Organizational mating and industrial marketing conservatism-Some reasons why industrial marketing managers resist marketing theory
-
Monthoux P.B.L.Guillet de. Organizational mating and industrial marketing conservatism-Some reasons why industrial marketing managers resist marketing theory. Industrial Marketing Management 1975, 4(1):25-36.
-
(1975)
Industrial Marketing Management
, vol.4
, Issue.1
, pp. 25-36
-
-
Monthoux, P.B.L.G.D.1
-
45
-
-
21344475322
-
The commitment-trust theory of relationship marketing
-
Morgan R.M., Hunt S.D. The commitment-trust theory of relationship marketing. Journal of Marketing 1994, 58(3):20-38.
-
(1994)
Journal of Marketing
, vol.58
, Issue.3
, pp. 20-38
-
-
Morgan, R.M.1
Hunt, S.D.2
-
46
-
-
33846605732
-
Creating value in the face of declining performance: Firm strategies and organizational recovery
-
Morrow J.L., Sirmon D.G., Hitt M.A., Holcomb T.T. Creating value in the face of declining performance: Firm strategies and organizational recovery. Strategic Management Journal 2007, 28(3):271-283.
-
(2007)
Strategic Management Journal
, vol.28
, Issue.3
, pp. 271-283
-
-
Morrow, J.L.1
Sirmon, D.G.2
Hitt, M.A.3
Holcomb, T.T.4
-
47
-
-
0000424077
-
Information and consumer behavior
-
Nelson Philip Information and consumer behavior. Journal of Political Economy 1970, 78:311-329.
-
(1970)
Journal of Political Economy
, vol.78
, pp. 311-329
-
-
Nelson, P.1
-
49
-
-
0442264218
-
Correspondence analysis
-
O'Brien T.W. Correspondence analysis. Marketing Research 1993, 5(4):54-56.
-
(1993)
Marketing Research
, vol.5
, Issue.4
, pp. 54-56
-
-
O'Brien, T.W.1
-
50
-
-
34548610620
-
Communicating brand personality: Are the web sites doing the talking for food SMEs?
-
Opoku R.A., Abratt R., Bendixen M., Pitt L. Communicating brand personality: Are the web sites doing the talking for food SMEs?. Qualitative Market Research: An International Journal 2007, 10:362-374.
-
(2007)
Qualitative Market Research: An International Journal
, vol.10
, pp. 362-374
-
-
Opoku, R.A.1
Abratt, R.2
Bendixen, M.3
Pitt, L.4
-
51
-
-
0742271939
-
A resource-based view of strategic alliances and firm value in the electronic marketplace
-
Park N.K., Mezias J.M., Song J. A resource-based view of strategic alliances and firm value in the electronic marketplace. Journal of Management 2004, 30(1):7-27.
-
(2004)
Journal of Management
, vol.30
, Issue.1
, pp. 7-27
-
-
Park, N.K.1
Mezias, J.M.2
Song, J.3
-
53
-
-
34547824105
-
In the words: Managerial approaches to exploring corporate intended image through content analysis
-
Pitt L., Papania L. In the words: Managerial approaches to exploring corporate intended image through content analysis. Journal of General Management 2007, 32(4):1-16.
-
(2007)
Journal of General Management
, vol.32
, Issue.4
, pp. 1-16
-
-
Pitt, L.1
Papania, L.2
-
54
-
-
0033411585
-
Commercial friendships: Service provider-client relationships in context
-
Price L.L., Arnould E.J. Commercial friendships: Service provider-client relationships in context. Journal of Marketing 1999, October, 63:38-56.
-
(1999)
Journal of Marketing
, vol.63 O
, pp. 38-56
-
-
Price, L.L.1
Arnould, E.J.2
-
55
-
-
85050838802
-
Need similarity and complementarity in interpersonal attraction
-
Seyfried B.A., Hendrick C. Need similarity and complementarity in interpersonal attraction. Sociometry 1973, 36(2):207-220.
-
(1973)
Sociometry
, vol.36
, Issue.2
, pp. 207-220
-
-
Seyfried, B.A.1
Hendrick, C.2
-
56
-
-
21344481943
-
Challenges and opportunities facing brand management: An introduction to the Special Issue
-
Shocker A.D., Srivastava R.K., Ruekert R.W. Challenges and opportunities facing brand management: An introduction to the Special Issue. Journal of Marketing Research 1994, 31(2):149-158.
-
(1994)
Journal of Marketing Research
, vol.31
, Issue.2
, pp. 149-158
-
-
Shocker, A.D.1
Srivastava, R.K.2
Ruekert, R.W.3
-
57
-
-
0242670673
-
Customer identities: Customers as commercial friends, customer coworkers or business acquaintances
-
Swan J.E., Goodwin C., Mayo M.M., Richardson L.D. Customer identities: Customers as commercial friends, customer coworkers or business acquaintances. Journal of Personal Selling & Sales Management 2001, Winter, 21:29-37.
-
(2001)
Journal of Personal Selling & Sales Management
, vol.21 W
, pp. 29-37
-
-
Swan, J.E.1
Goodwin, C.2
Mayo, M.M.3
Richardson, L.D.4
-
58
-
-
0034147799
-
Including marketing synergy in acquisition analysis: A step-wise approach
-
Weber J.A., Dholakia U.M. Including marketing synergy in acquisition analysis: A step-wise approach. Industrial Marketing Management 2000, 29(2):157-177.
-
(2000)
Industrial Marketing Management
, vol.29
, Issue.2
, pp. 157-177
-
-
Weber, J.A.1
Dholakia, U.M.2
-
59
-
-
84989133012
-
A resource-based view of the firm
-
Wernerfelt B. A resource-based view of the firm. Strategic Management Journal 1984, 5(2):171-180.
-
(1984)
Strategic Management Journal
, vol.5
, Issue.2
, pp. 171-180
-
-
Wernerfelt, B.1
-
62
-
-
70349318693
-
Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory
-
Wittmann C.M., Hunt S.D., Arnett D.B. Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory. Industrial Marketing Management 2008, 10.1016/j.indmarman.2008.02.007.
-
(2008)
Industrial Marketing Management
-
-
Wittmann, C.M.1
Hunt, S.D.2
Arnett, D.B.3
-
63
-
-
0036339162
-
Social ties and partner identification in Sino-Hong Kong international joint ventures
-
Wong P.L.-K., Ellis P. Social ties and partner identification in Sino-Hong Kong international joint ventures. Journal of International Business Studies 2002, 33(2):267-289.
-
(2002)
Journal of International Business Studies
, vol.33
, Issue.2
, pp. 267-289
-
-
Wong, P.L.-K.1
Ellis, P.2
|