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Volumn 39, Issue 5, 2010, Pages 712-720

An exploratory study into brand alignment in B2B relationships

Author keywords

B2B partnerships; Brand alignment; Brand image; Brand personality; Content analysis; Supplier buyer relationships

Indexed keywords


EID: 77954083369     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.02.009     Document Type: Article
Times cited : (41)

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