Sources of brand benefits in manufacturer-reseller B2B relationships

Journal of Business and Industrial Marketing

Volumn 22, Issue 6, 2007, Pages 400-409

  Glynn, Mark S ^a   Motion, Judy ^b   Brodie, Roderick J ^c  

^a AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

^b UNIVERSITY OF WAIKATO   (New Zealand)

^c UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

Brands; Business to business marketing; Buyer seller relationships; Qualitative methods

Indexed keywords

EID: 34748864747     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620710780163     Document Type: Article

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