Measuring brand equity for logistics services

The International Journal of Logistics Management

Volumn 20, Issue 2, 2009, Pages 201-212

  Davis, Donna F ^a   Golicic, Susan L ^b   Marquardt, Adam ^c  

^a TEXAS TECH UNIVERSITY   (United States)

^b Department of Environmental and Radiological Health Sciences   (United States)

^c UNIVERSITY OF RICHMOND   (United States)

Author keywords

Brand awareness; Brand equity; Brand image; Distribution management

Indexed keywords

EID: 84986159860     PISSN: 09574093     EISSN: 17586550     Source Type: Journal    
DOI: 10.1108/09574090910981297     Document Type: Article

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