Multiple roles of brands in business-to-business services

Journal of Business and Industrial Marketing

Volumn 22, Issue 6, 2007, Pages 410-417

  Roberts, Jane ^a   Merrilees, Bill ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Brands; Business to business marketing; Customer retention; Services; Trust

Indexed keywords

EID: 34748819970     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620710780172     Document Type: Article

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