A relational insight of brand personification in business-to-business markets

Journal of General Management

Volumn 36, Issue 2, 2010, Pages 65-76

  Gupta, Suraksha ^a   Melewar, T C ^b   Bourlakis, Michael ^c  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b ZURICH UNIVERSITY OF APPLIED SCIENCES   (Switzerland)

^c BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77955875736     PISSN: 03063070     EISSN: None     Source Type: Journal    
DOI: 10.1177/030630701003500411     Document Type: Article

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