B2B branding: A financial burden for shareholders?

Business Horizons

Volumn 52, Issue 2, 2009, Pages 159-166

  Ohnemus, Lars ^a  

^a Copenhagen Business School ^*  (Denmark)

Author keywords

B2B branding; Financial performance; Market orientation; Return on branding

Indexed keywords

EID: 59149093429     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2008.10.004     Document Type: Article

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