The impact of customer experience on brand equity in a business-to-business services setting

Journal of Brand Management

Volumn 17, Issue 6, 2010, Pages 446-458

  Biedenbach, Galina ^a   Marell, Agneta ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77952259542     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2009.37     Document Type: Article

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