Strategic branding of destinations: A framework

European Journal of Marketing

Volumn 43, Issue 5-6, 2009, Pages 611-629

  Balakrishnan, Melodena Stephens ^a  

^a UNIVERSITY OF WOLLONGONG IN DUBAI   (United Arab Emirates)

Author keywords

Brand image; Services marketing; Tourism; Travel

Indexed keywords

EID: 69949090666     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910946954     Document Type: Article

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