Getting customers downtown: The role of branding in achieving success for central business districts

Journal of Product and Brand Management

Volumn 15, Issue 1, 2006, Pages 48-61

  Runyan, Rodney C ^a   Huddleston, Patricia ^b  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Brands; Cities; Product positioning; Shopping centres; Small enterprises; United States of America

Indexed keywords

EID: 33745871615     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610650873     Document Type: Article

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