Managing word of mouth communication: Empirical evidence from India

International Journal of Bank Marketing

Volumn 18, Issue 2, 2000, Pages 75-83

  Ennew, Christine T ^a   Banerjee, Ashish K ^b   li, Derek ^a  

^a NOTTINGHAM UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b INDIAN INSTITUTE OF MANAGEMENT CALCUTTA   (India)

Author keywords

Banking; Consumer behaviour; India; Interpersonal communications; Marketing strategy

Indexed keywords

EID: 84986108373     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320010322985     Document Type: Article

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