Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog

European Journal of Marketing

Volumn 35, Issue 3-4, 2001, Pages 248-291

  Balmer, John M T ^a  

^a BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

Brands; Corporate Communications; Corporate identity; Corporate image

Indexed keywords

EID: 85079737394     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560110694763     Document Type: Review

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