Rediscovering market segmentation

Harvard Business Review

Volumn 84, Issue 2, 2006, Pages

  Yankelovich, Daniel ^a   Meer, David ^b  

^a Viewpoint Learning ^*

^b Marakon Associates   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCIAL PHENOMENA; ECONOMIC ASPECT; ORGANIZATION AND MANAGEMENT; REVIEW; UNITED STATES;

COMMERCE; ECONOMIC COMPETITION; UNITED STATES;

EID: 32644451692     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (0)