Creating value through brands: The ZESPRITM kiwi fruit case

British Food Journal

Volumn 103, Issue 6, 2001, Pages 383-399

  Beverland, Michael ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Brands; Fruit; New Zealand; Relationship marketing; Supply chain management

Indexed keywords

EID: 84986066997     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700110400389     Document Type: Review

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