Learning why some customers shop at less convenient stores

Journal of Business Research

Volumn 54, Issue 2, 2001, Pages 151-159

  Woodside, Arch G ^a   Trappey III, Randolph J ^b  

^a BOSTON COLLEGE   (United States)

^b UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Associated cues; Memory; Primary customers; Top of mind awareness

Indexed keywords

EID: 0042694223     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(99)00085-5     Document Type: Article

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