Strategic challenges for the marketing of services internationally

International Marketing Review

Volumn 19, Issue 6, 2002, Pages 563-581

  Javalgi, Rajshekhar G ^a   Steven White, D ^b  

^a CLEVELAND STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MASSACHUSETTS DARTMOUTH   (United States)

Author keywords

International business; Marketing strategy; Marketing theory; Services marketing

Indexed keywords

EID: 0442263377     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330210451926     Document Type: Review

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