Brand morphing: Implications for advertising theory and practice

Journal of Advertising

Volumn 32, Issue 1, 2003, Pages 59-68

  Kates, Steven M ^a   Goh, Charlene ^b  

^a SIMON FRASER UNIVERSITY   (Canada)

^b MONASH UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442448428     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2003.10639049     Document Type: Article

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