An approach to branding services

Journal of Services Marketing

Volumn 16, Issue 3, 2002, Pages 259-274

  Moorthi, Y L R ^a  

^a INDIAN INSTITUTE OF MANAGEMENT BANGALORE   (India)

Author keywords

Brands; Service

Indexed keywords

EID: 84986081970     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040210427236     Document Type: Article

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