Multiple roles for branding in international marketing

International Marketing Review

Volumn 24, Issue 4, 2007, Pages 384-408

  Small, Joseann ^a   Melewar, T ^a   Yin Wong, H ^b   Merrilees, Bill ^c  

^a Central Queensland University ^*

^b CENTRAL QUEENSLAND UNIVERSITY   (Australia)

^c GRIFFITH UNIVERSITY   (Australia)

Author keywords

Australia; Brand management; Brands; International marketing

Indexed keywords

EID: 34547325131     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330710760982     Document Type: Article

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