Implementing your BAM™ strategy: 11 Steps to making your brand a more valuable business asset

Journal of Consumer Marketing

Volumn 19, Issue 6, 2002, Pages 503-513

  Davis, Scott ^a  

^a Prophet   (United States)

Author keywords

Assets; Brand valuation; Brands; Corporate image; Strategy

Indexed keywords

EID: 3242731532     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760210444878     Document Type: Review

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