The relevance of profiling travel activities for improving destination marketing strategies

International Journal of Contemporary Hospitality Management

Volumn 16, Issue 6, 2004, Pages 355-362

  Law, Rob ^a   Cheung, Catherine ^a   lo, Ada ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Hong Kong; Leisure activities; Tourism; Travel

Indexed keywords

EID: 84986156555     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596110410550798     Document Type: Article

References (37)

1. Ahmed, Z.U. and Krohn, F.B. (1992), “Understanding the unique consumer behaviour of Japanese tourists”, Journal of Travel & Tourism Marketing, Vol. 1 No. 3, pp. 73-86.
2. Amster, R. (1994), “Hong Kong”, Successful Meetings, May, pp. 166-8.
3. Baloglu, S. and Uysal, M. (1996), “Market segments of push and pull motivations: a canonical correlation approach”, International Journal of Contemporary Hospitality Management, Vol. 8 No. 3, pp. 32-8.
4. Census and Statistics Department (2003a), Hong Kong Resident Departures by Destination, available at: www.info.gov.hk/censtatd/eng/hkstat/hkinf/transport/transp8.htm (accessed 30 September 2003), HKSAR Government, Hong Kong.
5. Census and Statistics Department (2003b), Labour Force by Age Group, HKSAR Government, Hong Kong, available at: www.info.gov.hk/censtatd/eng/hkstat/hkinf/labour/labour2.htm (accessed 30 September 2003).
6. Census and Statistics Department (2003c), Population Aged 15 and Over by Educational Attainment (Highest Level Attained), 1991, 1996, 2001, HKSAR Government, Hong Kong, available at: www.info.gov.hk/censtatd/eng/hkstat/fas/o1c/cd0072001e.htm (accessed 25 September 2003).
7. Census and Statistics Department (2003d), Average Monthly Salaries of Selected Occupations, HKSAR Government, Hong Kong, available at: www.info.gov.hk/censtatd/eng/hkstat/fas/wages/average_sal.htm (accessed 30 September 2003).
8. Cheung, C. and Law, R. (2001), “The impact of air quality on tourism: the case of Hong Kong”, Pacific Tourism Review, Vol. 5 No. 1/2, pp. 69-74.
9. Cheung, C., Lo, A. and Law, R. (2001), “An activity-based segmentation analysis of the Hong Kong pleasure travel market”, Conference Proceedings: The 7th APTA Annual Conference, July, Manila, pp. 273-6.
10. Choi, W.M. and Tsang, C.K.L. (1999), “Activity based segmentation on pleasure travel market of Hong Kong private housing residents”, Journal of Travel & Tourism Marketing, Vol. 8 No. 2, pp. 75-97.
11. Chow, W.S. (1988), “Open policy and tourism between Guangdong and Hong Kong”, Annals of Tourism Research, Vol. 15, pp. 205-18.
12. CNTA (2002), The Yearbook of China Tourism Statistics, National Tourism Administration of the People's Republic of China, Beijing.
13. Finkelstein, J. (1989), Dining Out: A Sociology of Modern Manners, Polity Press, Cambridge.
14. Graham, J.E.J. and Wall, G. (1978), “American visitors to Canada: a study in market segmentation”, Journal of Travel Research, Vol. 16 Winter, pp. 21-4.
15. Gunn, C.A. and Var, T. (2002), Tourism Planning – Basics, Concepts, Cases, Routledge, London.
16. Heung, V.C.S. and Chu, R. (2000), “Important factors affecting Hong Kong consumers’ choice of a travel agency for all-inclusive tours”, Journal of Travel Research, Vol. 39 No. 1, pp. 52-9.
17. Hong Kong Tourism Board (2002), A Statistical Review of Tourism, Hong Kong Tourism Board, Hong Kong.
18. Hong Kong Government (1998), Hong Kong Economy Yearbook 1997, Hong Kong Government, Hong Kong.
19. Hong Kong Government (2003), Gross Domestic Product (GDP), Implicit Price Deflator of GDP and Per Capita GDP, Hong Kong Government, Hong Kong, available at: www.info.gov.hk/censtatd/eng/hkstat/fas/nat_account/gdp/gdp1.htm (accessed 27 March 2003).
20. Hui, E.L.L. and McKercher, B. (2001), “Outbound travel patterns of Hong Kong residents”, The Voice of TIC, Vol. 3, pp. 32-5.
21. Karwacki, J., Deng, S. and Chapdelaine, C. (1997), “The tourism markets of the four dragons – a Canadian perspective”, Annals of Tourism Research, Vol. 18 No. 6, pp. 373-83.
22. Kim, S.S., Lee, C.K. and Klenosky, D.B. (2003), “The influence of push and pull factors at Korean National Parks”, Tourism Management, Vol. 24 No. 2, pp. 169-80.
23. Kotler, P., Bowen, J. and Makens, J. (1999), Marketing for Hospitality and Tourism, Prentice-Hall, Upper Saddle River, NJ.
24. Kwong, K.S. (1997), Tourism and the Hong Kong Economy, City University of Hong Kong Press, Hong Kong.
25. Lang, C.T., O'Leary, J.T. and Morrison, A.M. (1993), “Activity segmentation of Japanese female overseas travellers”, Journal of Travel & Tourism Marketing, Vol. 2 No. 4, pp. 1-22.
26. Law, R. and Wong, J. (2003), “Successful factors for a travel Web site: perceptions of on-line purchasers in Hong Kong”, Journal of Hospitality & Tourism Research, Vol. 27 No. 1, pp. 118-24.
27. Mazanec, J.A. (1984), “How to detect travel market segments: a clustering approach”, Journal of Travel Research, Vol. 23, No. Summer, pp. 17-21.
28. McIntosh, R.W., Goeldner, C.R. and Ritchie, J.R. (1995), Tourism – Principles, Practices, Philosophies, John Wiley & Sons, New York, NY.
29. Mill, R.C. and Morrison, A.M. (1985), The Tourism System: An Introductory Text, Prentice-Hall, Englewood Cliffs, NJ.
30. Mok, C. and Armstrong, R.W. (1995), “Leisure travel destination choice criteria of Hong Kong residents”, Journal of Travel & Tourism Marketing, Vol. 4 No. 1, pp. 99-104.
31. Mok, C. and Armstrong, R.W. (1996), “Sources of information used by Hong Kong and Taiwanese leisure travellers”, Australian Journal of Hospitality Management, Vol. 3 No. 1, pp. 331-5.
32. Pine, R. (2001), “China's hotel industry: serving a massive market”, Cornell Hotel & Restaurant Administration Quarterly, Vol. 43 No. 3, pp. 61-70.
33. Qu, H. and Wong, E.Y.P. (1999), “A service performance model of Hong Kong cruise travellers’ motivation factors and satisfaction”, Tourism Management, Vol. 20 No. 2, pp. 237-44.
34. Shoemaker, S. (1994), “Segmenting the US travel market according to benefits realized”, Journal of Travel Research, Vol. 32, pp. 8-21.
35. Wexler, M.S. (1991), “Annual restaurant survey: 10 great places to dine”, Hotels, Vol. 25, August, pp. 40-6.
36. Wong, S. and Lau, E. (2001), “Understanding the behavior of Hong Kong Chinese tourists on group tour packages”, Journal of Travel Research, Vol. 40, August, pp. 57-67.
37. Yau, O.H.M. and Chan, C.F. (1990), “Hong Kong as a travel destination in South-east Asia”, Tourism Management, Vol. 11 No. 2, pp. 123-32.