Customer based brand equity: Evidence from the hotel industry

Managing Service Quality

Volumn 17, Issue 1, 2007, Pages 92-109

  Kayaman, Rüçhan ^a   Arasli, Huseyin ^a  

^a EASTERN MEDITERRANEAN UNIVERSITY   (Turkey)

Author keywords

Brand awareness; Brand equity; Brand image; Brand loyalty; Cyprus; Hotels; Turkey

Indexed keywords

EID: 33846699892     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520710720692     Document Type: Article

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