-
2
-
-
0002474847
-
"Can places be sold for tourism?"
-
Ashworth, G.J. and Goodall, B. (Eds), Routledge, London
-
Ashworth, G.J. and Voogt, H. (1990), "Can places be sold for tourism:", in Ashworth, G.J. and Goodall, B. (Eds), Marketing Tourism Places, Routledge, London.
-
(1990)
Marketing Tourism Places
-
-
Ashworth, G.J.1
Voogt, H.2
-
3
-
-
0038696946
-
"Marketing and place promotion"
-
Ward, S.V. and Gold, J.R. (Eds),John Wiley, Chichester
-
Ashworth, G.J. and Voogt, H. (1994), "Marketing and place promotion", in Ward, S.V. and Gold, J.R. (Eds), Place Promotion, the Use of Publicity and Marketing to Sell Towns and Regions, John Wiley, Chichester.
-
(1994)
Place Promotion, the Use of Publicity and Marketing to Sell Towns and Regions
-
-
Ashworth, G.J.1
Voogt, H.2
-
4
-
-
0036127561
-
"Selling cities: Promoting new images for meetings tourism"
-
Bradley, A., Hall, T. and Harrison, M. (2002), "Selling cities: promoting new images for meetings tourism", Cities, Vol. 19 No. 1, pp. 61-70.
-
(2002)
Cities
, vol.19
, Issue.1
, pp. 61-70
-
-
Bradley, A.1
Hall, T.2
Harrison, M.3
-
5
-
-
84992781217
-
"Measurement of tourists' images: The repertory grid approach"
-
Coshall, J. (2000), "Measurement of tourists' images: The repertory grid approach", Journal of Travel Research, Vol. 39 No. 1, pp. 85-9.
-
(2000)
Journal of Travel Research
, vol.39
, Issue.1
, pp. 85-89
-
-
Coshall, J.1
-
6
-
-
0005745887
-
"Modelling the components of a brand"
-
de Chernatony, L. and Dall'Olmo Riley, F. (1998), "Modelling the components of a brand", European Journal of Marketing, Vol. 32 No. 11/12, pp. 1074-90.
-
(1998)
European Journal of Marketing
, vol.32
, Issue.11-12
, pp. 1074-1090
-
-
de Chernatony, L.1
Dall'Olmo Riley, F.2
-
7
-
-
84950604904
-
"The strategic implications of clarifying how marketers interpret brands"
-
de Chernatony, L. and McWilliam, G. (1989), "The strategic implications of clarifying how marketers interpret brands", Journal of Marketing Management, Vol. 5 No. 2, pp. 153-71.
-
(1989)
Journal of Marketing Management
, vol.5
, Issue.2
, pp. 153-171
-
-
de Chernatony, L.1
McWilliam, G.2
-
8
-
-
3242738077
-
"Building on services' characteristics to develop successful services brands"
-
de Chernatony, L. and Segal-Horn, S. (2001), "Building on services' characteristics to develop successful services brands", Journal of Marketing Management, Vol. 17 No. 7-8, pp. 645-70.
-
(2001)
Journal of Marketing Management
, vol.17
, Issue.7-8
, pp. 645-670
-
-
de Chernatony, L.1
Segal-Horn, S.2
-
9
-
-
0024470334
-
"A repertory grid analysis of Austria's image as a summer vacation destination"
-
Winter
-
Embacher, J. and Buttle, F. (1989), "A repertory grid analysis of Austria's image as a summer vacation destination", Journal of Travel Research, Winter, pp. 3-7.
-
(1989)
Journal of Travel Research
, pp. 3-7
-
-
Embacher, J.1
Buttle, F.2
-
10
-
-
0003114397
-
"The meaning and measurement of destination image"
-
Etchner, C.M. and Ritchie, J.R.B. (1991), "The meaning and measurement of destination image", Journal of Tourism Studies, Vol. 2 No. 2, pp. 2-12.
-
(1991)
Journal of Tourism Studies
, vol.2
, Issue.2
, pp. 2-12
-
-
Etchner, C.M.1
Ritchie, J.R.B.2
-
11
-
-
0002113043
-
"The measurement of destination image: An empirical assessment"
-
Spring
-
Etchner, C.M. and Ritchie, J.R.B. (1993), "The measurement of destination image: An empirical assessment", Journal of Travel Research, Vol. 31, Spring, pp. 3-13.
-
(1993)
Journal of Travel Research
, vol.31
, pp. 3-13
-
-
Etchner, C.M.1
Ritchie, J.R.B.2
-
14
-
-
0003610050
-
-
Wiley, Chichester
-
Hall, T. and Hubbard, P. (1998), The Entrepreneurial City: Geographies of Politics, Regime and Representation, Wiley, Chichester.
-
(1998)
The Entrepreneurial City: Geographies of Politics, Regime and Representation
-
-
Hall, T.1
Hubbard, P.2
-
15
-
-
19944364565
-
"Location branding: A study of the branding practices of 12 English cities"
-
Hankinson, G. (2001), "Location branding: A study of the branding practices of 12 English cities", Journal of Brand Management, Vol. 9 No. 2, pp. 127-42.
-
(2001)
Journal of Brand Management
, vol.9
, Issue.2
, pp. 127-142
-
-
Hankinson, G.1
-
19
-
-
0003435722
-
-
Pergamon, Oxford
-
Kearns, G. and Philo, P. (1993) in Kearns, G. and Philo, P. (Eds), Selling Places: The City as Cultural Capital, Past and Present, Pergamon, Oxford.
-
(1993)
Selling Places: The City As Cultural Capital, Past and Present
-
-
Kearns, G.1
Philo, P.2
-
20
-
-
21144478550
-
"Conceptualizing, measuring and managing customer-based brand equity"
-
Keller, K.L. (1993), "Conceptualizing, measuring and managing customer-based brand equity", Journal of Marketing, Vol. 57, pp. 1-22.
-
(1993)
Journal of Marketing
, vol.57
, pp. 1-22
-
-
Keller, K.L.1
-
22
-
-
0004175739
-
-
Pearson Education, Harlow
-
Kotler, P., Asplund, C., Rein, I. and Haider, D. (1999), Marketing Places - Europe, Pearson Education, Harlow.
-
(1999)
Marketing Places - Europe
-
-
Kotler, P.1
Asplund, C.2
Rein, I.3
Haider, D.4
-
24
-
-
0023471792
-
"Conference and exhibition tourism"
-
Law, C.M. (1987), "Conference and exhibition tourism", Built Environment, Vol. 13 No. 2, pp. 85-95.
-
(1987)
Built Environment
, vol.13
, Issue.2
, pp. 85-95
-
-
Law, C.M.1
-
25
-
-
19944414681
-
"Brand management paradigms"
-
Louro, M.J. and Cunha, P.V. (2001), "Brand management paradigms", Journal of Marketing Management, Vol. 17 No. 7-8, pp. 849-76.
-
(2001)
Journal of Marketing Management
, vol.17
, Issue.7-8
, pp. 849-876
-
-
Louro, M.J.1
Cunha, P.V.2
-
27
-
-
0003784156
-
-
Sage, Thousand Oaks, CA
-
Miles, M.B. and Huberman, M.A. (1994), Qualitative Data Analysis, Sage, Thousand Oaks, CA.
-
(1994)
Qualitative Data Analysis
-
-
Miles, M.B.1
Huberman, M.A.2
-
28
-
-
8644248491
-
-
(Eds), Butterworth-Heinemann, Oxford
-
Morgan, N.J., Pritchard, A. and Pride, R. (2002) in Morgan, N.J., Pritchard, A. and Pride, R. (Eds), Destination Branding, Butterworth-Heinemann, Oxford.
-
(2002)
Destination Branding
-
-
Morgan, N.J.1
Pritchard, A.2
Pride, R.3
-
29
-
-
0001107586
-
"Strategic brand concept management"
-
October
-
Park, C.W., Jaworski, B.J. and MacInnis, D.J. (1986), "Strategic brand concept management", Journal of Marketing, Vol. 50, October, pp. 135-45.
-
(1986)
Journal of Marketing
, vol.50
, pp. 135-145
-
-
Park, C.W.1
Jaworski, B.J.2
MacInnis, D.J.3
-
30
-
-
0002649452
-
"Of attitudes and lattitudes: A repertory grid study of seaside resorts"
-
Riley, S. and Palmer, J. (1975), "Of attitudes and lattitudes: A repertory grid study of seaside resorts", Journal of the Market Research Society, Vol. 17, pp. 74-89.
-
(1975)
Journal of the Market Research Society
, vol.17
, pp. 74-89
-
-
Riley, S.1
Palmer, J.2
-
31
-
-
0003426563
-
-
Thompson Business Press, London
-
Seaton, A.V. and Bennett, M.M. (1996), Marketing Tourism Products: Concepts, Issues, Cases, Thompson Business Press, London.
-
(1996)
Marketing Tourism Products: Concepts, Issues, Cases
-
-
Seaton, A.V.1
Bennett, M.M.2
-
32
-
-
0034084349
-
"Destination image, self-congruity, and travel behaviour: Towards an integrative model"
-
May
-
Sirgy, M.J. and Su, C. (2000), "Destination image, self-congruity, and travel behaviour: Towards an integrative model", Journal of Travel Research, Vol. 38, May, pp. 340-52.
-
(2000)
Journal of Travel Research
, vol.38
, pp. 340-352
-
-
Sirgy, M.J.1
Su, C.2
-
33
-
-
0027760405
-
"Appraisive images of tourist areas: An application of personal constructs"
-
Walmsley, D.J. and Jenkins, J.M. (1993), "Appraisive images of tourist areas: An application of personal constructs", Australian Geographer, Vol. 24, pp. 1-13.
-
(1993)
Australian Geographer
, vol.24
, pp. 1-13
-
-
Walmsley, D.J.1
Jenkins, J.M.2
-
34
-
-
84990397364
-
"Evaluative images and tourism: The use of personal constructs to describe the structure of destination images"
-
Winter
-
Walmsley, D.J. and Young, M. (1998), "Evaluative images and tourism: the use of personal constructs to describe the structure of destination images", Journal of Travel Research, Vol. 36, Winter, pp. 65-9.
-
(1998)
Journal of Travel Research
, vol.36
, pp. 65-69
-
-
Walmsley, D.J.1
Young, M.2
-
36
-
-
0001781972
-
"Introduction"
-
Ward, S.V. and Gold, J.R. (Eds), John Wiley & Sons, Chichester
-
Ward, S.V. and Gold, J.R. (1994), "Introduction", in Ward, S.V. and Gold, J.R. (Eds), Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions, John Wiley & Sons, Chichester.
-
(1994)
Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions
-
-
Ward, S.V.1
Gold, J.R.2
-
37
-
-
84986078138
-
"Commentary: Cities as service factories? Using the servunction system for marketing cities as shopping destinations"
-
Warnaby, G. and Davies, B.J. (1997), "Commentary: Cities as service factories? Using the servunction system for marketing cities as shopping destinations", International Journal of Retail & Distribution Management, Vol. 25 No. 6, pp. 204-10.
-
(1997)
International Journal of Retail & Distribution Management
, vol.25
, Issue.6
, pp. 204-210
-
-
Warnaby, G.1
Davies, B.J.2
-
38
-
-
19944423134
-
"Towns and cities as shopping destinations"
-
Warnaby, G., Bennison, D., Davies, B.J., Hughes, H. and Marketing, U.K. (2002), "Towns and cities as shopping destinations", Journal of Marketing Management, Vol. 18, pp. 9-10.
-
(2002)
Journal of Marketing Management
, vol.18
, pp. 9-10
-
-
Warnaby, G.1
Bennison, D.2
Davies, B.J.3
Hughes, H.4
Marketing, U.K.5
-
40
-
-
0024571922
-
"A general model of traveler destination choice"
-
Spring
-
Woodside, A.G. and Lyonski, S. (1989), "A general model of traveler destination choice", Journal of Travel Research, Spring, pp. 8-14.
-
(1989)
Journal of Travel Research
, pp. 8-14
-
-
Woodside, A.G.1
Lyonski, S.2
-
41
-
-
0029507297
-
"Evaluative constructs of domestic tourist places"
-
Young, M. (1995), "Evaluative constructs of domestic tourist places", Australian Geographic Studies, Vol. 33, pp. 272-86.
-
(1995)
Australian Geographic Studies
, vol.33
, pp. 272-286
-
-
Young, M.1
-
42
-
-
0004222331
-
-
Bureau of Business Research, University of Texas, Austin, TX
-
Gunn, C.A. (1972), Vacationscape, Bureau of Business Research, University of Texas, Austin, TX.
-
(1972)
Vacationscape
-
-
Gunn, C.A.1
-
44
-
-
0003434716
-
-
John Wiley & Sons, New York, NY
-
Wilkie, W.L. (1986), Consumer Behavior, John Wiley & Sons, New York, NY.
-
(1986)
Consumer Behavior
-
-
Wilkie, W.L.1
|