Effect of perceived brand origin associations on consumer perceptions of quality

Journal of Product & Brand Management

Volumn 12, Issue 6, 2003, Pages 394-407

  Thakor, Mrugank V ^a   Lavack, Anne M ^b  

^a John Molson School of Business   (Canada)

^b UNIVERSITY OF REGINA   (Canada)

Author keywords

Brand identity; Component manufacturing; Consumer psychology; Corporate ownership; Country of origin; Manufacturing industries

Indexed keywords

EID: 84986038161     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420310498821     Document Type: Article

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