Online branding: The case of McDonald's

British Food Journal

Volumn 106, Issue 3, 2004, Pages 228-237

  Rowley, Jennifer ^a  

^a BANGOR UNIVERSITY   (United Kingdom)

Author keywords

Corporate branding; Customer relations; Internet; Marketing communication

Indexed keywords

EID: 84986178119     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700410528808     Document Type: Article

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