At your service!Does country of origin research apply to services?

Journal of Services Marketing

Volumn 15, Issue 7, 2001, Pages 565-582

 

^a Raj) Javalgi, Rajshekhar G   (United States)

Author keywords

Country of origin; Cross cultural management; Globalization; Services

Indexed keywords

EID: 84986037605     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040110407491     Document Type: Review

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