A conceptual model linking brand building strategies and Japanese popular culture

Marketing Intelligence and Planning

Volumn 24, Issue 5, 2006, Pages 463-476

  Simeon, Roblyn ^a  

^a SAN FRANCISCO STATE UNIVERSITY   (United States)

Author keywords

Brands; Consumer behaviour; Japan; National cultures; Popular culture

Indexed keywords

EID: 33747174251     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610682863     Document Type: Article

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