Functional and symbolic attributes of product selection

British Food Journal

Volumn 109, Issue 2, 2007, Pages 108-118

  Wood, Lisa ^a  

^a UNIVERSITY OF KENT   (United Kingdom)

Author keywords

Brands; Consumer behaviour; Quality

Indexed keywords

EID: 33846651248     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700710725482     Document Type: Article

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