A functional and symbolic perspective to branding Australian SME wineries

Journal of Product & Brand Management

Volumn 14, Issue 4, 2005, Pages 220-227

  Mowle, James ^a   Merrilees, Bill ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Australia; Branding; Small to medium sized enterprises; Winemaking

Indexed keywords

EID: 24744442203     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510609221     Document Type: Article

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