Modelling the components of the brand

European Journal of Marketing

Volumn 32, Issue 11-12, 1998, Pages 1074-1090

  de Chernatony, Leslie ^a   Dall’Olmo Riley, Francesca ^b  

^a OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b KINGSTON UNIVERSITY   (United Kingdom)

Author keywords

Brands; Marketing strategy; Modelling; Product management

Indexed keywords

EID: 0005745887     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810243721     Document Type: Article

References (39)

1. Aaker, D. (1992, “Managing the most important asset: brand equity”, Planning Review, Vol. 20, pp. 56‐68.
2. Aaker, D. (1996, Building Strong Brands, Free Press, New York, NY.
3. Bailey II, I.W. and Schechter, A.H. (1994, “The corporation as brand: an identity dilemma”, Chief Executive, Vol. 98, pp. 42‐5.
4. Barr, P.S., Sttimpert, J.L. and Huff, A.S. (1992, “Organization science, managers, and language games”, Organization Science, Vol. 3 No. 4, pp. 443‐60.
5. Biggar, J.M. and Selame, E. (1992, “Building brand assets”, Chief Executive, Vol. 78, pp. 36‐9.
6. Brown, L.C. (1994, “New ‘mental models’ for credentialing and peer review”, Health Systems Review, Vol. 27, pp. 37‐9.
7. Corey, L.G. (1974, “Brand attributes that determine purchase”, Journal of Advertising Research, Vol. 14, pp. 77‐9.
8. Daft, R.L. and Weick, K.E. (1984, “Toward a model of organizations as interpretation systems”, Academy of Management Review, Vol. 9, pp. 284‐95.
9. Day, G.S. (1992, “Continuous learning about markets”, Planning Review, Vol. 20, pp. 47‐9.
10. Day, G. S. and Nedungadi, P. (1994, “Managerial representations of competitive advantage”, Journal of Marketing, Vol. 58, pp. 31‐44.
11. de Chernatony, L. (1993a, “New directions ‐ understanding the dynamics of brands as molecules”, Admap, February, pp. 21‐3.
12. de Chernatony, L. (1993b, “Categorizing brands: evolutionary processes underpinned by two key dimensions”, Journal of Marketing Management, Vol. 9, pp. 173‐88.
13. de Chernatony, L. (1996, “Integrated brand building using brand taxonomies”, Marketing Intelligence & Planning, Vol. 14 No. 7, pp. 40‐5.
14. de Chernatony, L. and Dall’Olmo Riley, F. (1997, “Brand consultants’ perspectives on the concept of the brand”, Marketing and Research Today, Vol. 25 No. 1, pp. 45‐52.
15. de Chernatony, L. and McWilliam, G. (1989, “The strategic implications of clarifying how marketers interpret ‘brands’”, Journal of Marketing Management, Vol. 5, pp. 153‐71.
16. DMB & B (1993, It’s Tough at the Top. A New Stategy for Leadership, DMB&B, London.
17. Dyson, P., Farr, A. and Hollis, N. (1996, “Understanding, measuring and using brand equity”, Proceedings of the Esomar Seminar, The big brand challenge, Berlin.
18. Freeling, A. (1994, “Marketing is in crisis ‐ can market research help?”, Journal of the Market Research Society, Vol. 36, No. 2, pp. 97‐104.
19. Gordon, W. and Langmaid, R. (1988, Qualitative Market Research, Gower, Aldershot.
20. Grossman, G. (1994, “Carefully crafted identity can build brand equity”, Public Relations Journal, Vol. 50, pp. 18‐21.
21. Hill, R.C. and Levenhagen, M. (1995, “Metaphors and mental models: sensemaking and sensegiving in innovative and entrepreneurial activities”, Journal of Management, Vol. 21, pp. 1057‐74.
22. Hodgkinson, G.P. and Johnson, G. (1994, “Exploring the mental models of competitive strategists: the case for a processual approach”, Journal of Management Studies, Vol. 31, pp. 525‐51.
23. Huff, A. (1990, Management Thought Structures and Competitive Positioning, J. Wiley, New York, NY.
24. Kapferer, J.N. (1992, Strategic Brand Management, Kogan Page, London.
25. Kaplan, L., Szybillo, G. and Jacoby, J. (1974, “Components of perceived risk in product purchase: a cross‐validation”, Journal of Applied Psychology, Vol. 59, pp. 287‐91.
26. Krippendorff, K. (1980, Content Analysis: An Introduction to Its Methodology, Sage, Beverly Hills, CA.
27. Low, G. and Fullerton, R. (1994, “Brands, brand management and the brand management system: a critical historical evaluation”, Journal of Marketing Research, Vol. 31, May, pp. 173‐90.
28. Lunn, T. (1978, “Consumer modelling”, in Worcester, R. and Downham, J. (Eds), Consumer Market Research Handbook, Van Nostrand Reinhold Company, New York, NY.
29. Mitchell, A. (1994, “Marketing’s new model army”, Management Today, March, p. 43.
30. Morecroft, J.D.W. (1992, “Executive knowledge, models and learning”, European Journal of Operational Research, Vol. 59, pp. 9‐27.
31. North, D.C. (1991, “Towards a theory of institutional change”, Quarterly Review of Economics and Business, Vol. 31, pp. 3‐11.
32. O’Malley, D. (1991, “Brands mean business”, Accountancy, Vol. 107, pp. 107‐8.
33. Porter, M.E. (1985, Competitive Advantage, The Free Press, New York, NY.
34. Sampson, P. (1986, “Qualitative research and motivation research”, in Worcester, R.M. and Downham, J. (Eds), Consumer Market Research Handbook, 3rd ed., Elsevier Science, Amsterdam, pp. 29‐55.
35. Schwenk, C. (1988, The Essence of Strategic Decision Making, Lexington Books, Lexington.
36. Shostack, L. (1977, “Breaking free from product marketing”, Journal of Marketing, Vol. 41, pp. 73‐80.
37. Stobart, P. (1994, Brand Power, Macmillan, Basingstoke.
38. Young and Rubicam (1994, BrandAsset™ Valuator, Young and Rubicam Inc., New York, NY.
39. Zaltman, G. (1977, “The structure and purpose of marketing models”, in Nicosia, F. and Wind, Y. (Eds), The Use of Theories and Models in Marketing: An Introduction, Dryden Press, Hinsdale, IL.