Brand associations: Looking through the eye of the beholder

Qualitative Market Research: An International Journal

Volumn 5, Issue 2, 2002, Pages 96-111

  Grace, Debra ^a   O'Cass, Aron ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Brands; Consumer behaviour; Services marketing

Indexed keywords

EID: 84978892417     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750210423797     Document Type: Article

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