Corporate branding and corporate brand performance

European Journal of Marketing

Volumn 35, Issue 3-4, 2001, Pages 441-456

  Harris, Fiona ^a   de Chernatony, Leslie ^b  

^a OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Brand identity; Brands; Corporate image; Internal marketing

Indexed keywords

EID: 85079730749     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560110382101     Document Type: Review

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