Strong brands and corporate brands

European Journal of Marketing

Volumn 40, Issue 7-8, 2006, Pages 742-760

  Kay, Mark J ^a  

^a MONTCLAIR STATE UNIVERSITY   (United States)

Author keywords

Brand management; Brands; Corporate branding

Indexed keywords

EID: 33745860435     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610669973     Document Type: Review

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