Consumers and brands: A study of the impact of self-image congruence on brand preference and satisfaction

Marketing Intelligence & Planning

Volumn 19, Issue 7, 2001, Pages 482-492

  Jamal, Ahmad ^a   Goode, Mark M h ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Brands; Consumer behaviour; Customer satisfaction; Jewellery; United Kingdom

Indexed keywords

EID: 84986166758     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500110408286     Document Type: Article

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