Do emotional appeals work for services?

International Journal of Service Industry Management

Volumn 10, Issue 3, 1999, Pages 292-306

  Mattila, Anna S ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Advertising; Hotels

Indexed keywords

EID: 0033449827     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564239910276890     Document Type: Article

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