The globalisation of Chinese brands

Marketing Intelligence and Planning

Volumn 24, Issue 4, 2006, Pages 365-379

  Fan, Ying ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

Brands; China; Globalization; International marketing

Indexed keywords

EID: 33744820860     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610672107     Document Type: Review

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