Marketing stakeholder analysis: Branding the Brisbane Goodwill Games

European Journal of Marketing

Volumn 39, Issue 9-10, 2005, Pages 1060-1077

  Merrilees, Bill ^a   Getz, Don ^b   O'Brien, Danny ^a  

^a GRIFFITH UNIVERSITY   (Australia)

^b UNIVERSITY OF CALGARY   (Canada)

Author keywords

Brands; International marketing; Research; Stakeholder analysis

Indexed keywords

EID: 25844517239     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510610725     Document Type: Article

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