Revisiting the IMC construct: A revised definition and four pillars

International Journal of Advertising

Volumn 27, Issue 1, 2008, Pages 133-160

  Kliatchko, Jerry G ^a  

^a UNIVERSITY OF ASIA AND THE PACIFIC   (Philippines)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 39449100264     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2008.11073043     Document Type: Review

References (87)

1. Anantachart, S. (2001) To integrate or not to integrate: exploring how Thai marketers perceive integrated marketing communications, in Roberts, M. & King, R. (eds) The Proceedings of the 2001 Special Asia-Pacifitc Conference of the American Academy of Advertising. Gainesville, Florida: University of Florida, pp. 66-73.
2. Bagozzi, R. (1995) Reflections on relationship marketing in consumer markets. Journal of the Academy of Marketing Science, 23(4), pp. 272-277.
3. Barnes, B.E. (2001) Integrated brand communication planning: retail applications. Journal of Marketing Communication, 7(1), pp. 11-17.
4. Beard, F. (1997) IMC use and client-ad agency relationships. Journal of Marketing Communications, 3(4), pp. 217-230.
5. Beverland, M. & Luxton, S. (2005) managing integrated marketing communication (IMC) through strategic decoupling. Journal of Advertising, 34(4), pp. 103-116.
6. Brown, J. (1997) Impossible dream or inevitable revolution? Investigating the concept of integrated marketing communications. Journal of Communication Management, 2(2), 70-81.
7. Carlin, I. (2005) A vision of media planning in 2010. Journal of Advertising Research, 45(1), pp. 2-4.
8. Carlson, L., Grove, S.J. & Dorsch, M.J. (2003) Services advertising and integrated marketing communications: an empirical examination. Journal of Current Issues and Research in Advertising, 25(2), pp. 69-82.
9. Chattopadhyay, A. & Laborie, J.-L. (2005) Managing brand experience: the market contact audit. Journal of Advertising Research, 45(1), pp. 9-16.
10. Cornelissen, J.P. (2001) Integrated marketing communications and the language of marketing development. International Journal of Advertising, 20(4), pp. 483-498.
11. Cornelissen, J.P, & Lock, A.R. (2000) Theoretical concept or management fashion? Examining the significance of IMC. Journal of Advertising Research, 40(5), pp. 7-15.
12. Cornelissen, J.P., Lock, A.R. & Gardner, H. (2001) The organization of external communication disciplines: an integrative framework of dimensions and determinants. International Journal of Advertising, 20(1), pp. 67-88.
13. Dewhirst, T. & Davis, B. (2005) Brand strategy and integrated marketing communication (IMC). Journal of Advertising, 34(4), pp. 81-92.
14. Duncan, T.R. & Caywood, C.L. (1996) The concept, process, and evolution of integrated marketing communications, in Thorson, E. & Moore, J. (eds) Integrated Communication: Synergy of Persuasive Voices. Mahwah, NJ: Lawrence Erlbaum, pp. 13-34.
15. Duncan, T.R. & Everett, S.E. (1993) Client perceptions of integrated marketing communications. Journal of Advertising Research, 33(3), pp. 30-39.
16. Duncan, T.R. & Moriarty, S.E. (1998) A communication-based marketing model for managing relationships. Journal of Marketing, 62 (April), pp. 1-13.
17. Duncan, T.R. & Mulhern, F. (2004) A white paper on the status, scope and future of IMC. IMC Symposium co-sponsored by IMC programs at Northwestern University and University of Denver (March).
18. Eagle, L., Kitchen, P.J., Hyde, K., Fourie, W. & Padisetti, M. (1999) Perceptions of integrated marketing communications among marketers & ad agency executives in New Zealand. International Journal of Advertising, 18(1), pp. 89-119.
19. Economist (2006) A survey of new media. 22 April, pp. 3-16.
20. Eppes, T.E. (1998) Rebirth of an agency: challenges and implications of operating in an IMC environment. Journal of Integrated Communications (1998-1999 edition), pp. 28-38.
21. Ewing, M.T., de Bussy, N.M. & Caruana, A. (2000) Perceived agency politics and conflicts of interest as potential barriers to IMC orientation. Journal of Marketing Communications, 6, pp. 107-119.
22. Ewing, M.T., Du Pleiss, E. & Foster, C. (2001) Cinema advertising re-considered. Journal of Advertising Research, 41(1), pp. 78-85.
23. Fill, C. (2002) Marketing Communications: Contexts, Strategies and Applications (3rd edn). London: Prentice Hall.
24. Fitzpatrick, K. (2005) The legal challenge of integrated marketing communication (IMC). Journal of Adverrising, 34(4), pp. 93-102.
25. Foote, N. (2005) Fast forward to the future of TV. Admap, 40(11), pp. 24-26.
26. Fortini-Campbell, L. (1992) Hitting the Sweet Spot. Chicago: Copy Workshop.
27. Gould, S.J. (2004) IMC as theory and as a poststructural set of practices and discourses: a continuously evolving paradigm shift. Journal of Advertising Research, 44(1), pp. 66-70.
28. Gould, S.J., Lerman, D.B. & Grein, A.F. (1999) The role of agency - client integration in integrated marketing communications: a complementary agency theory-interorganizational perspective. Journal of Current Issues and Research in Advertising, 21(1), pp. 1-12.
29. Grein, A.F. & Gould, S.J. (1996) Globally integrated marketing communications. Journal of Marketing Communications, 2(3), pp. 141-158.
30. Gronstedt, A. (1996) integrated communications at America's leading total quality management corporations. Public Relations Review, 22(1), pp. 25-42.
31. Gronstedt, A. & Thorson, E. (1996) Five approaches to organize an integrated marketing communications agency. Journal of Advertising Research (March-April), pp. 48-58.
32. Grunig, J.E. & Grunig, L.A. (1998) The relationship between public relations and marketing in excellent organizations: evidence from the IABC study. Journal of Marketing Communications, 4(3), pp. 141-162.
33. Han, D., Kim, I. & Schultz, D.E. (2004) Understanding the diffusion of integrated marketing communications. Journal of Advertising Research, 44(1), pp. 31-45.
34. Hartley, R. & Pickton, D. (1999) Integrated marketing communications requires a new way of thinking. Journal of Marketing Communications, 5(2), pp. 97-106.
35. Hutton, J.G. (1996) Integrated relationship-marketing communications: a key opportunity for IMC. Journal of Marketing Communications, 2(3), pp. 191-199.
36. Jones, G.S., Li, T, Kitchen, P.J. & Brignell, J. (2004) The emergence of IMC: a theoretical perspective. Journal of Advertising Research, 44(1), pp. 19-30.
37. Kallmeyer, J. & Abratt, R. (2001) Perceptions of IMC and organizational change among agencies in South Africa. International Journal of Advertising, 20(3), pp. 361-380.
38. Kitchen, P.J. (2005) New paradigm - IMC - under fire. Competitiveness Review, 15(1), pp. 72-80.
39. Kitchen, P.J. & Li, T. (2005) Perceptions of integrated marketing communications: a Chinese ad and PR agency perspective. International Journal of Advertising, 24(1), pp. 51-78.
40. Kitchen, P.J. & Moss, D. (1995) Marketing and public relations: the relationship revisited. Journal of Marketing Communications, 1(2), pp. 105-119.
41. Kitchen, P.J. & Schultz, D.E. (1999) A multi-country comparison of the drive for IMC. Journal of Advertising Research, 39(1), pp. 21-38.
42. Kitchen, P.J. & Schultz, D.E. (2001) Raising the Corporate Umbrella: Corporate Communication in the 21st Century. New York: Palgrave Publishers Ltd.
43. Kliatchko, J.G. (2002) Understanding Integrated Marketing Communications. Pasig City, Philippines: Inkwell Publishing Co., Inc.
44. Kliatchko, J.G. (2005) Towards a new definition of integrated marketing communications (IMC). International Journal of Advertising, 24(1), pp. 7-34.
45. Kliatchko, J.G. & Kobayashi, Y. (2002) Japanese models of communication and advertising. Aoyama Journal of Business, 37(3), pp. 3-22.
46. Low, G.S. (2000) Correlates of integrated marketing communications. Journal of Advertising Research, 40(1/2), pp. 27-39.
47. Madhavaram, S., Badrinarayanan, V & McDonald, R. (2005) Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy. Journal of Advertising, 34(4), pp. 69-80.
48. Maskulka, J.M., Ogden, J.R. & Ogden, D.T (2003) A managerial perspective of integrated marketing communication (IMC) planning, in Carlson, L. (ed.) Proceedings of the 2003 Conference of the American Academy of Advertising, pp. 157-167.
49. McArthur, D.N. & Griffin, T. (1997) A marketing management view of integrated marketing communications. Journal of Advertising Research, 37(5), pp. 19-26.
50. McGrath, J. (2005a) IMC at a crossroads: a theoretical review and a conceptual framework for testing. Marketing Management Journal, 15(2), pp. 55-66.
51. McGrath, J. (2005b) A pilot study testing aspects of the integrated marketing communications concept. Journal of Marketing Communications, 11(3), pp. 191-214.
52. Mele, D. (1998) Criterios Eticos Para la Comunicación Publicitaria, in Mele, D. (ed. Ética en Dirección Comercial y Publicidad. Pamplona, Spain: Ediciones Universidad de Navarra, S.A. (EUNSA).
53. Miller, D.A. & Rose, P.B. (1994) Integrated communications: a look at reality. Public Relations Quarterly, 39(1), pp. 13-16.
54. Moriarty, S. E. (1994) PR and IMC: the benefits of integration. Public Relations Quarterly, 39(3), pp. 38-44.
55. Naik, P.A. & Raman, K. (2003) Understanding the impact of synergy in multimedia communications. Journal of Marketing Research, XL (November), pp. 375-388.
56. Nowak, G.J. & Phelps, J. (1994) Conceptualizing the integrated marketing communications' phenomenon: an examination of its impact on advertising practices and its implications for advertising research. Journal of Current Issues and Research in Advertising, 16(1), pp. 49-66.
57. Orr, D. & Cano-Lopez, J. (2005) The role of data integration in integrated marketing communications planning. Journal of Direct, Data, and Digital Marketing Practice, 7(2), pp. 137-145.
58. Peltier, J.W. Schibrowsky, J.A. & Schultz, D.E. (2003) Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing. International Journal of Advertising, 22(1), pp. 93-115.
59. Peltier, J.W., Schibrowsky, J.A., Schultz, D.E. & Zahay, D. (2006) Interactive IMC: the relational-transactional continuum and the synergistic use of customer data. Journal of Advertising Research, 46(2), pp. 146-159.
60. Phelps, J. & Johnson, E. (1996) Entering the quagmire: examining the 'meaning' of integrated marketing communications. Journal of Marketing Communications, 2(3), pp. 159-172.
61. Pickton, D. & Hartley, B. (1998) Measuring integration: an assessment of the quality of integrated marketing communication. International Journal of Advertising, 17(4), pp. 447-465.
62. Pilotta, J.J. & Schultz, D.E. (2005) Simultaneous media experience and synesthesia. Journal of Advertising Research, 45(1), pp. 19-26.
63. Pontifical Council for Social Communications on Ethics in Advertising (1997) Ethics in Advertising. Libreria Editrice Vaticana.
64. Rafiq, M. & Ahmed, P, (2000) Advances in the internal marketing concept: definition, synthesis and extension. Journal of Services Marketing, 14(6), pp. 449-462.
65. Ratnatunga, J. & Ewing, M.T (2005) The brand capability value of integrated marketing communication (IMC). Journal of Advertising, 34(4), pp. 25-40.
66. Reid, M. (2003) IMC-performance relationship: further insight and evidence from the Australian marketplace. International Journal of Advertising, 22(2), pp. 227-248.
67. Reid, M. (2005) Performance auditing of integrated marketing communications (IMC) actions and outcomes. Journal of Advertising, 34(4), pp. 41-54.
68. Reid, M., Luxton, S. & Mavondo, F. (2005) The relationship between integrated marketing communication, market orientation, and brand orientation. Journal of Advertising, 34(4), pp. 11-23.
69. Rust, R.T & Oliver, R. (1994) Advertising on its deathbed. Journal of Advertising, 23(4), pp. 71-77.
70. Schultz, D.E. (1997) The evolving nature of integrated communications. Journal of Integrated Communications (1997-1998 edition), pp. 11-18.
71. Schultz, D.E. (1998) Determining how brand communication works in the short and long terms. International Journal of Advertising, 17(4), pp. 403-426.
72. Schultz, D.E. (2004a) Building an internal marketing management calculus. Interactive Marketing, 6(2), pp. 111-129.
73. Schultz, D.E. (2004b) Skydiving into the 21st century marketplace with four new parachutes. Presentation at Harte-Hanks Users Conference, New York, 22 June.
74. Schultz, D.E. & Kitchen, P.J. (1997) Integrated marketing communications in US advertising agencies: an exploratory study. Journal of Advertising Research, 37(5), pp. 7-17.
75. Schultz, D.E. & Pilotta, J.J. (2004) Developing the foundation for a new approach to understanding how media advertising works. Proceedings of the ESOMAR/ARF Worldwide Audience Conference, Geneva.
76. Schultz, D.E. & Schultz, H.F. (1998) Transitioning marketing communication into the twenty-first century. Journal of Marketing Communications, 4(1), pp. 9-26.
77. Schultz, D.E. & Schultz, H.F. (2004) IMC Next Generation. New York: McGraw-Hill.
78. Schultz, D.E. & Schultz, H.F. (2005) Measuring brand value, in Tybout, A. & Calkins, T. (eds) Kellog on Branding. New Jersey: John Wiley & Sons, Inc.
79. Schultz, D.E. & Walters, J. (1997) Measuring Brand Communication ROI. New York: Association of National Advertisers, Inc.
80. Schultz, D.E., Block, M.P. & Pilotta, J.J. (2005) Implementing a media consumption model. Proceedings of the ESOMAR/ARF Conference, Montreal.
81. Schultz, D.E., Cole, B. & Bailey, S. (2004) Implementing the 'connect the dots' approach to marketing communication. International Journal of Advertising, 23(4), pp. 455-477.
82. Schultz, D.E., Tannenbaum, S.I. & Lauterborn, R.F. (1996) Integrated Marketing Communications: Putting it Together and Making it Work. Illinois: NTC Publishing Group.
83. Sheth, J.N. & Parvatiyar, A. (1995) Relationship marketing in consumer markets: antecedents and consequences. Journal of the Academy of Marketing Science, 23(4), pp. 255-271.
84. Smith, T.M., Gopalakrishna, S. & Chaterjee, R. (2006) A three-stage model of integrated marketing communications at the marketing-sales interface. Journal of Marketing Research, 43(4), pp. 564-579.
85. Stammerjohan, C., Wood, C.M., Chang, Y. & Thorson, E. (2005) An empirical investigation of the interaction between publicity, advertising, and previous brand attitude and knowledge. Journal of Advertising, 34(4), pp. 55-67.
86. Swain, W.N. (2004) Perceptions of IMC after a decade of development: who's at the wheel, and how can we measure success? Journal of Advertising Researrh, 44(1), pp. 46-65.
87. Wightman, B. (1999) Integrated communications: organization and education. Public Relations Quarterly, 44(2), pp. 18-22.