Perceptions of IMC and organisational change among agencies in South Africa

International Journal of Advertising

Volumn 20, Issue 3, 2001, Pages 361-380

  Kallmeyer, Janice ^a   Abratt, Russell ^a  

^a UNIVERSITY OF THE WITWATERSRAND   (South Africa)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745681025     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2001.11104898     Document Type: Article

References (14)

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