Transitioning marketing communication into the twenty-first century

Journal of Marketing Communications

Volumn 4, Issue 1, 1998, Pages 9-26

  Schultz, Don E ^a   Schultz, Heidi F ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b Agora Inc   (United States)

Author keywords

Integrated Marketing Communication; Interactive Market Place; Marketing Communication; Return on investment; Transition

Indexed keywords

EID: 0040249172     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272698345852     Document Type: Article

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